ChatGPT opened one hotel's website 179 times in a week, yet few guests clicked through. How to see which AI robots read your site and what that number means.
ChatGPT, Claude, Gemini and Perplexity already describe your hotel to travellers. Here is the weekly monitor I built to check what they say and fix it.
How a remote Patagonia hotel built a WhatsApp bot that answers staff questions with the right Notion tutorial, using Make and Claude. No developer needed.
AI visibility for hotels: what agency packages are worth, what to fix in an afternoon, and how to build a weekly monitor of what AI says about you.
Paper checklists that never come back, phones with no signal. How we built housekeeping and maintenance apps that read the PMS and work offline.
Vendors are calling it an agentic-first commercial operating platform. Here is what that means for a 20-room hotel, in plain terms, and what to do on Monday.
The companion toolkit: eight copy-paste prompts for analyzing guest reviews, plus the part nobody explains — how to actually get your reviews out of Booking, Google and Tripadvisor.
An AI reputation experiment on Santiago hotels reveals that brand evidence is mostly written by guests, not hotels — and why that changes what marketing means.
Everyone agrees reviews are business intelligence. Almost nobody explains the method. Four rules that make review analysis reproducible instead of confirmation bias.
Hotel AI talk lives in marketing. But operations is where the real change happens - and where independent hotels can move faster than the chains.
Your dashboard says occupancy. Your guest says trust. Closing the gap between hotel metrics and guest experience is your cheapest marketing win.
Every week I share practical strategies to implement AI in independent hotels — automation, direct bookings, content, and more. No tech team required.
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