AI
Artificial Intelligence applied to hotels: practical guides, tools and real-world examples of how hospitality teams use AI to automate daily operations, speed up guest communication, manage bookings and revenue, and free up time for what really matters — the guest experience.

Is ChatGPT Sending Guests to Your Hotel? How to Find Out
ChatGPT opened one hotel's website 179 times in a week, yet few guests clicked through. How to see which AI robots read your site and what that number means.

How to Monitor What ChatGPT Says About Your Hotel
ChatGPT, Claude, Gemini and Perplexity already describe your hotel to travellers. Here is the weekly monitor I built to check what they say and fix it.

AI Visibility for Hotels: What Agencies Sell, What Matters, and How to Monitor It
AI visibility for hotels: what agency packages are worth, what to fix in an afternoon, and how to build a weekly monitor of what AI says about you.

Agentic-First Hotel Tech: What It Means for Independent Hotels
Vendors are calling it an agentic-first commercial operating platform. Here is what that means for a 20-room hotel, in plain terms, and what to do on Monday.

