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Seba Blanco
I help independent hotels sell more effectively and operate smarter by combining hotel technology with sales and marketing.
Discord
Passionate Hotelier | Tourism & Sustainability Strategist | Destination Marketing Specialist
Hospitality professional with over 20 years of experience in hotel management, marketing, and operations—particularly within independent hotels and remote tourism destinations. I work across diverse projects that blend tourism development with sustainability, helping create long-term value for communities and ecosystems.
I also bring solid experience in destination marketing, having led initiatives to position unique places on the map—literally and digitally.
Fueled by a passion for meaningful hospitality and tailored marketing strategies that tell a property’s true story.
Quote I live by:
“Less is more. Simplicity takes effort—and it’s always worth it.”


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Is ChatGPT Sending Guests to Your Hotel? How to Find Out
ChatGPT opened one hotel's website 179 times in a week, yet few guests clicked through. How to see which AI robots read your site and what that number means.

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How to Monitor What ChatGPT Says About Your Hotel
ChatGPT, Claude, Gemini and Perplexity already describe your hotel to travellers. Here is the weekly monitor I built to check what they say and fix it.

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A WhatsApp Bot That Answers Your Hotel Staff's Questions
How a remote Patagonia hotel built a WhatsApp bot that answers staff questions with the right Notion tutorial, using Make and Claude. No developer needed.

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AI Visibility for Hotels: What Agencies Sell, What Matters, and How to Monitor It
AI visibility for hotels: what agency packages are worth, what to fix in an afternoon, and how to build a weekly monitor of what AI says about you.

